From weekly market reports to online buying systems, Hardwood Publishing has
been the innovative leader since it was established in 1985. We were the first
(and are still the only) to feature weekly articles, the first to publish
kiln-dried prices, the first to report export prices (the Hardwood Review Global
is now read in over 70 countries), the first to provide international trade
data and analysis, and the first to offer eye-catching color advertising. Our
tradition of innovative leadership continues...
Introduced in 2004, WoodLogics™ continues to evolve, adding major new features
and benefits. In 2005, we added a past-due accounts reporting system through
which sellers can share delinquent account information and limit exposure to
bad credit risks. We also added a database of hardwood lumber buyers. Our
full-time research staff validates by phone the contact information, volume and
species of lumber purchased for each of approximately 15,000 North American
companies in our database of. Future plans include expanding our database of
domestic buyers and building databases of buyers in overseas markets. Your
prospecting time will be better spent on valid buyers...we're making the first
cold calls for you! WoodLogics is still the only widely used,
business-to-business exchange system for buying and selling hardwood lumber
online. It is accessible by every member of your sales and management team from
any computer in the world with Internet access.
Accurate, Unbiased and Valuable
While we are pleased to offer innovative leadership, being 'first' counts for
very little in a market that demands the best. That's why we're proud to be
known by the industry as the most accurate source of green and kiln-dried
pricing information. Our published prices more accurately reflect true market
conditions than any other source.
Our research and reporting are truly unbiased, favoring neither buyers nor
sellers. We report changes in market conditions as we see them, independent of
the impacts such changes may have on individual companies or sectors. You need
an industry barometer that is responsive to changing market conditions. Leading
companies in North America and throughout the world use the Hardwood Review
Weekly and Hardwood Review Global to guide their decisions.
In order to ensure accuracy and impartiality, our researchers conduct phone
interviews, fax and email surveys; review current purchase invoices; visit
customers and attend industry meetings. Our in-depth surveys of buyers and
sellers, close relationships with representatives throughout the industry, and
keen understanding of external factors that impact business ensure that Hardwood
Review Weekly and Hardwood Review Global prices reflect actual
prices for the preceding week.
While accurate, our information services must also be valuable. What good is it
to know the price of tea in China if you don't buy any tea from China? That's
why we not only add new items to the pricing tables annually, we also remove
items for which the volume of trade no longer warrants weekly monitoring.
As longtime readers well know, the Hardwood Review's value goes beyond
our price listings. Our weekly comments highlight important trends, and our
thought-provoking editorials and feature articles address issues and challenges
to help readers prepare for the future. Subscribers often tell us the
editorials and feature articles alone are worth the subscription cost.
In the past, articles in the Hardwood Review Weekly have tackled such
important and wide-ranging issues as global competition, world energy supply,
free trade, illegal logging, health care, the Hispanic workforce, U.S.-Canadian
trade, and the home remodeling industry. In-depth feature articles in the Hardwood
Review Global have analyzed existing export markets like Europe, China
and Mexico, and emerging markets such as India, the United Arab Emirates and
Poland, as well as trends in hardwood lumber and product imports.
We also add non-price-related information wherever it can contribute to better
decision-making. Exchange rates are now published in every issue of the Hardwood
Review Weekly, for example, as are graphs of the most recently released
economic indicators, like housing starts, flooring shipments and consumer
confidence. Sure, this information is available on the web, but we've done the
legwork for you, and we analyze what it means to you.
The four pages of import and export trade data published in every issue of the Hardwood
Review Global are unmatched in any U.S. hardwood periodical. The raw
data for these pages are also available freely on the Web, but we spend hours
sifting, converting, sorting and analyzing the information so you can spend
your time benefiting from the data, not manipulating it. We've developed
exclusive formulas, for example, for combining raw flooring import data from
different categories with different units of measure into an easy-to-read
We deliver all of this accurate, unbiased, valuable information in a concise,
no-nonsense style, which allows readers to glean much knowledge with a minimal
investment of time.
Our team has 200+ years of experience in the wood products industry and holds
undergraduate and advanced degrees in forestry, forest products, business,
communications, marketing and economics. Our two elder statesmen-George
Barrett and Chip Buchanan-are former hardwood industry executives, each with
decades of experience. Andy Johnson, Dan Meyer, and Tim Knol bring
diverse backgrounds and talents to the editorial/research team, giving us a
well-rounded perspective on the industry, its opportunities and challenges. Kim
Young and Mike Barrett lend considerable knowledge, creativity and skill to our
advertising department. John Brown's extensive knowledge of the application of
Internet and computing technology in the hardwood industry is unmatched. All of
our staff members are dedicated, accessible and responsive to your needs.
|Hardwood Publishing, Inc
|P.O. Box 471307
|Charlotte, NC 28247-1307
|Phone: 704.543.4408 | 800.638.7206
|Fax: 704.543.4411 | 800.444.2230
"Plan for the future because that's where you are going to spend the rest of
- Mark Twain
Almost every piece of information available about the lumber industry is
historical. Each week we gather pricing and market information for the Hardwood
Review Weekly and Hardwood Review Global that reflect what the
market did last week. There is great value in looking at the past and
identifying trends, but only if we use that information to better prepare for
what is about to happen. Forecasting sales demand and market conditions is
common practice throughout the business world—you do it every day in your
business—even if published forecasts have been a long time coming to our
Forecasting is just another tool for companies seeking an edge in an
increasingly competitive, rapidly changing market. For three years, we have
provided our insights in a monthly publication, The Hardwood Leader.
Each month, we combine our knowledge of historic data, market forces and
current trends to "predict" what will happen in the coming months. Many
business owners and managers find The Hardwood Leader an invaluable tool
for business planning. In October 2007, The Hardwood Leader was expanded
to included more detailed price forecasting and comprehensive economic
analysis. The industry's first executive level newsletter remains the leader.
Reaching customers in an industry as diverse as hardwood lumber requires an
edge. Advertising in Hardwood Publishing Company publications and online is a
great way to reach customers throughout the U.S., Canada and the world. To help
your ad stand out, we proudly offer spot-color highlights to any advertisement
in the Hardwood Review Weekly or Hardwood Review Global.
We pride ourselves on the level of service advertisers receive. We provide
professional advertising assistance, including design work, weekly updates of
text/inventory lists, and the ability to make changes right up to the day prior
to printing and mailing. Next-day turnaround means you'll never have to worry
that the inventory listed in your ad will be out of date by the time buyers see
it. As a special service to premium WoodLogics™ users, we will even update your
ad automatically based on your posted inventory each week. As the market
conditions change, your advertising needs change as well...we let you keep it
fresh every week.
Much of what we do here at Hardwood Publishing we do for the good of the
industry. We speak at 10-12 association and corporate meetings annually,
generally at our own expense. We are tireless advocates of the hardwood
industry in everything from market promotion to government affairs, including
offering free publicity-even feature articles-for industry promotion efforts.
Most recently, we've "lobbied" the International Trade Commission and U.S.
Customs & Border Protection for enhanced tariff codes and better
enforcement of misclassified imported hardwood lumber and flooring. We also
provide formal and informal consultation services for our customers, from
individualized market analyses to industry-wide benchmarking studies.
We do these things without regards for generating revenue for our company, and
often at considerable expense, simply because we believe they are critical for
the health of the industry and somebody needs to get them done. We are
committed to the success of the North American hardwood lumber producing
industry and its many secondary manufacturing partners.